We do more than just create websites. We specialise in building lasting relationships with our clients. Our detailed knowledge and experience within the medical industry places us in a unique position to truly understand your needs and market your practice in such a way that offers results time and time again.

Our 8 step approach is proven to maximise results.

Information Gathering

Before beginning the process, we rely on information from each of our clients in order to best understand your personal brand, practice philosophy as well as your niche field.

Planning and Research

Once we have the necessary information, we begin conducting the appropriate keyword research for SEO necessary to best position your website on search engines.


Our professional copywriter will then write the content for your website according to optimum standards of the web and include keyword research for search engine optimisation.


The design and layout of your website is then curated towards your personal style preferences as well as the information and resources you would like included on your site.

Development and Content

At this stage we bring all the design and graphic elements together to create a functional site through web-coding.

Search Engine Optimization [SEO]

On-page SEO is then optimised using keywords and keyword phrases to allow the elements of your website to reach higher rankings on search engines such as Google.

Online Marketing

Online marketing such as Ads, social media, bulk emailing are an increasingly important factor when it comes to marketing your business and increasing your online exposure.

Website Maintenance

Once your website is live, it is important to update your content regularly to make sure your website is current, up to date with technological advances and encourage repeat visitors.

Why choose us?

checkmarkWe are South Africa’s only online Medical Specialist Directory and Specialist Medical Web Design and Development Company.
checkmarkWe own our own online medical directory and build stand-alone medical websites for a range of reputable professionals in the industry.
checkmarkAs the only company of our kind in the country, we have a unique, unrivaled insight into the online medical field. Our team is committed to helping our clients to strengthen and grow their online presence and marketing efforts.
checkmarkThe websites we create are effective at reflecting specific brands, and they can be used to market your medical practice to a wide online audience. Every day, people search for products and services online – having a website means that your practice can be found by a growing number of potential patients, as well as your current client base.
checkmarkWe provide all the services necessary for your medical practice to have optimal exposure, whether you need a website developed from scratch, or if you are looking to improve an already existing platform, and our extensive directory boasts between 50 000 and 60 000 visitors every month.

For considerable growth in clients, online presence and profits.


We have designed and developed over 455 websites for medical professionals and have been in the web design and development industry since 1994. We started out with our own medical directory website and have since branched out into developing websites specifically for medical specialists.


  • Looking back, I can honestly say that the turning point when my business became successful and met my expectations was when SA Medical Specialists designed my website and marketed my practice online. The design team managed to create the look and feel of a website that is professional as well as warm and enticing. Once my website was up and running my business increased by over 60 percent, all due to online exposure. Most importantly their search engine optimization ensures that my website comes up in the top three hits on any search. My business would not be what it is today without them. HR Dots

    Dr Jason Crane - Orthopaedic Surgeon


  • I am impressed by the quality and efficiency of the various products offered by SA Medical Specialists and Personal Promotions. From my website design to making me easy to find on the internet - every component has been covered, and I am enjoying the results and added "visibilty" of my practice. Thank you. HR Dots

    Dr Tim Perks - Plastic Surgeon


  • Lynell keeps in touch and informs of any enquiry or requests promptly and professionally giving the directory a much more personal feel. Brilliant work at SA Medical Specialists! HR Dots

    Sherona Rawat - Clinical Psychologist


  • I wanted to write to you directly and express my gratitude for all your hard work and attention to detail on the website construction. Like any project - you're never really sure when it’s done, and it may never be, but I'm really happy with result we have today and look forward to tweaking it over time.
    I cannot remember working with a team that so quickly and effectively responded to changes, requests and information. You guys are true professionals who have a client-centric approach to the work you do. I wish you all the success you deserve.
    Thank you for a really great web-building experience. Please pass on my thanks to the rest of your team. HR Dots

    Dr David Roytowski


  • I am delighted by how quick and effective my website was made to appear high up on the on search engine hit lists when searching different keywords on my site. It was set up in simple and user friendly manor. I appreciate the willingness of your staff to see to it that my requests regarding the working of my site was met. Furthermore I feel your tariffs and terms are reasonable and would certainly recommend SA Medical Specialists to my colleagues. HR Dots

    Dr Stadler Kirsten - Orthopaedic Surgeon


  • Lynell introduced me to SA Medical Specialists and the service they offer to professional people in the medical field. I am very impressed with the service they deliver and the network they provide for us professionals to contact and use each other's services. HR Dots

    Suzette Heath - Clinical Psychologist

  • Thank you very much for your most efficient and expert service in creating my Website. Your highly professional staff have created a very professional website for me. All communication has been very prompt and efficient. As a result of you fulfilling your promise to be on the first page of Google, I now have at least 30% of my patients being referred directly via the website which you created. Thank you very much. Yours sincerely, Dr Steve Carter HR Dots

    Dr Steve Carter


  • I regularly check where the website features on Google. For quite a number of catchwords it is to be found amongst the top five entries on the first page of Google. That is a great accomplishment! My practice has indeed benefited from the exposure that my website has given me. It is a very neat website and looks very professional. I can wholeheartedly recommend your expertise and friendly service. HR Dots

    Dr Aldelbert Scholtz - Counselling Psychologist


  • I have found SA Medical Specialists health directory to be one of the best sites for patients to source the top health professionals in SA. The SA Medical Specialists’ team provide efficient, professional, personal service and it is a pleasure to advertise with them. I highly recommend SA Medical Specialists to other medical professionals. HR Dots

    Michelle Bennett - Registered Psychologist

  • SA Medical Specialists is an excellent reference site for finding specialists in South Africa. HR Dots

    Dr Graham Stapleton - HPB Surgeon


  • Thank you Lynell. I must say, it has been wonderful coming up on the first page when googling counselling in Blouberg. Whatever you do, please keep it that way! HR Dots

    Heidi Van Der Merwe - Registered Counsellor

  • I am impressed with the effectiveness of the website that you have built up for me. It has been hardly three months that it has been up and running and my exposure has grown and created lots of interest. The staff that assisted me in building my site were helpful and had great ideas. I have already recommended you to several colleagues. HR Dots

    Dr Alain Sanua - Homeopath


  • My experience with SA Medical Specialists is that they respond immediately if you need to add or change any of your information on their website. HR Dots

    Dr Sharon Truter - Neuropsychologysa


  • Lynell du Preez SA Medical Specialists Social Media Optimization. HR Dots

    Brenda Leemans - Registered Counsellor

  • I must say that I didn’t have lot of referrals from your website until recently. However since the beginning of this year it has changed drastically and I have had several good referrals in the last few months. Therefore, I would like to continue indeed. HR Dots

    Dr Sulaiman Heylen - MD Specialist in Reproductive Medicine


  • Lynell pays attention to detail with good follow up I.R.O service. HR Dots

    Thane Munting - Orthopaedic Surgeon

  • SA Medical Specialists, which I believe is one of the most valuable partnerships we have established as a School of Pharmacy in a really long time. I would like to see this continue. HR Dots

    Dr Wolmarans De Wet - North West University

  • It is great to have information at your fingertips. SA Medical Specialists is always on top of the newest research and is not shy to ask for help. HR Dots

    Susan Badenhorst - Occupational Therapist

  • Lynell ensures seamless contact between potential patients and my practice, with great follow-up. She endeavours to provide me with web-based marketing and support that has assisted in growing my practice. HR Dots

    Natalie Buttress - Audiologist